27th November 2018
hystrix medical AG is building the Swiss hub for healthcare market information through the creation of the first digital marketplace serving both Healthcare Providers and Medtech suppliers. It is the first marketplace where medical devices, implants and related services may be contracted in a matter of minutes, in a process that is fast, easy and saves everyone time and money. The marketplace went live in October and is already receiving highly positive initial market reaction from both sides of the procurement process. By connecting the dots in the healthcare industry, typical B2C/consumer goods characteristics such as speed, transparency and convenience are applied to the B2B sector in healthcare. The founding team is convinced that digitalisation isn’t something the industry should fear, but should rather be viewed as the enabler for contemporary business models to achieve efficient and cost-effective growth in a digital world.
Since the introduction of the DRGs (Diagnosis Related Groups) in 2012 in particular, Swiss hospitals have been under growing cost pressure, while suppliers of medical products are facing cumulative price erosion of upwards of 50% on a large number of product lines. The related motivation to radically transform historical sales and sourcing channel strategies is correspondingly high.
The marketplace algorithm determines the most economic supplier constellation suitable for the individual shopping cart compilation of each buyer. Suppliers and their onshore distributors are offered maximised market exposure, the shortest time-to-market, automated contracting processes, avenues for marketing specific innovations more readily to the widest possible audience, real-time market pricing intelligence on listed product categories, and the opportunity to create visibility as to their current and future regulatory compliance by displaying applicable CE-, MDD- and MDR-certificates. Importantly supplier product and tiered pricing data is only viewable by healthcare providers, and not competitor companies. Similarly, hospitals are able to view market prices and receive reporting on product brands being purchased by other unnamed hospitals, but otherwise operate in virtual isolation from one another.
The current product portfolio ranges from medical products, implants and related services to in-vitro diagnostics, consulting services, furniture for hospitals and medical practices, as well as sanitary facilities.
The teamThe executive management combine knowledge on MedTech products and industry (Philippe Hügli, founder & CEO), IT-development and global business process applications (Roman Eminger, co-founder & CTO/CIO), finance and risk management (Jonathan Campbell, co-founder & COO/CFO) from left to right, and strategic innovation and marketing (Maren Kunfermann, CMO/CCO)
Status and next steps
The marketplace is live since October 2018 and first contracts have been successfully closed. More than 30 hospitals are committed users and evaluation partners, and products from over 60 supplier companies are already included within the marketplace.
hystrix medical is particularly looking to add future-oriented hospitals, nursing homes and medical practices, as well as manufacturers, suppliers, distributors and importers of CE-marked medical goods and services.